Inside the iconic Mohammed V Theatre in Rabat, and on the sidelines of this year’s Visa For Music festival, Cultural Diplomacy Magazine had the pleasure of sitting down for an exclusive conversation with the luminous EmmaTrend — a rising artist whose presence blends elegance, beauty, and artistic sensibility in every appearance.
A Meeting in the Capital… and an Artist Who Crafts Her Own Language
From the very first moments of the interview, it became clear that EmmaTrend is not just an emerging voice — she is a well-defined artistic project, carrying a vision that harmonizes music, style, and personal identity. Her presence radiated a calm confidence, as though she carried her own light through the bustling atmosphere of the festival.
She spoke candidly about her journey, its beginnings, and the experiences that shaped her path.
“Music is my mirror,” she said. “It allows me to express what cannot be said in ordinary words.”
Style as an Extension of Art
One of the most striking aspects of her persona is her refined sense of style. Her appearance at the event was far from random; it was part of her artistic language. EmmaTrend explained that fashion is, for her, a complementary form of expression — a visual extension of her sound.
“The way I dress is part of my message,” she shared. “It’s a parallel language to my music.”
Her look inside the Mohammed V Theatre reflected that perfectly: modern, graceful, and aligned with the vibrant spirit of the event.
Visa For Music… A Space for Exchange and New Horizons
Discussing her participation in Visa For Music, EmmaTrend expressed her admiration for a platform that brings together artists from across Africa and the Middle East. For her, the festival is more than a stage — it is a bridge.
“Here, art becomes connection,” she said. “It becomes dialogue, and a space to meet audiences from different cultures.”
Ambitions Beyond the Stage
EmmaTrend did not hide her desire to dive into larger musical projects, international collaborations, and creative partnerships across artistic disciplines. As an independent artist, she acknowledges the challenges — but sees them as part of her artistic growth.
“I want to reach further,” she stated confidently. “To create work that lasts… something that resonates beyond the moment.”
EmmaTrend: The Artist and the Message
By the end of the interview, it was evident that EmmaTrend is more than a beautiful voice or a stylish presence. She is a message — an artist who believes that inspiration is a responsibility, that beauty is a form of soft power, and that her presence inside the Mohammed V Theatre is no accident, but a natural extension of a path she is building steadily and consciously.
Art, for EmmaTrend, is not decoration. Art is a way of being.
