A prominent figure in Morocco’s cinematic landscape, Mustapha Elkouch, director of the Midelt Film and Heritage Festival, has emerged as a cultural actor capable of redefining the relationship between the seventh art and the living memory of local territories.
Under his leadership, the festival goes far beyond film screenings: it becomes a space where the tangible and intangible heritage of the region is revisited, reinterpreted, and integrated into a contemporary artistic dynamic.
Elkouch’s vision extends well beyond the traditional boundaries of organizing a cultural event. It is rooted in the creation of genuine platforms for training, dialogue, and artistic expression, offering young talents meaningful opportunities to develop their skills, explore their creative imagination, and assert their presence within the national cinematic sphere.
In doing so, the festival stands as a powerful driver of local cultural development, contributing to the preservation of Morocco’s rich heritage while strengthening Midelt’s position as a creative and innovative cultural hub.
Through his commitment, Mustapha Elkouch presents a vision of cinema that goes beyond the screen—a cinema that preserves memory, enhances cultural identity, and builds future horizons.



